![]() ![]() Illy has limited presence in developing economies which constitutes the majority of the sales worldwide. Illy applies a positive approach of zero defect in its production department which reflects the motto of the company that its setup is entirely focused on obsession for quality. Illy has been rated high in the Italian restaurants as it is the first mover to introduce the espresso machines to brew coffee in these restaurants. The company’s culture solely depends on providing quality coffee and to introduce innovative designs and new product ideas. Illy has strong international presence in over 140 countries with over 50,000 coffeehouses and restaurants. ![]() Illy has an experience of producing the world’s finest coffee while focusing its production on quality. However, entering into the global arena required prioritizing the market where the company could exploit the potential market and devise successful strategies in gaining highest market share.Īnalysis of Situation Faced by Organization Christophe Reale, the managing director of Espressamente is concerned about the future growth opportunities and the presence of Espressamente in the global market. ![]()
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